Guardians of the Galaxy is also a massive leap forward for women in comics. The script was written by a woman, over 44% of the opening week audience were women and it had an amazing female character that wasn't just a lifeless love interest or sex kitten eye candy. Gamora was intelligent, noble and interesting. Frankly, she's kinda out of Star Lord's league. Despite the massive outpouring of fan devotion and attention, Gamora has been very noticeably absent from almost all of Guardians of the Galaxy's merchandise.
Marvel, what the hell?
If you're looking for Gamora, you are shit out of luck. She has a Lego toy and a Funko Pop figure but that's literally about it. She isn't on the t-shirts or the marketing materials, you won't find her on pencil cases or comic books. Suddenly, the team has become just a group of men (and a tree). Gamora's villainous sister, Nebula, is also completely missing. Thankfully, I'm not the only one who has noticed this. There's been a Twitter campaign recently asking Marvel and Disney #wheresgamora. Neither company has made a statement yet about the woeful exclusion of our favorite asskicking Guardian. Where are Marvel and Disney making it so hard for me to give them my money? It's like they don't even want it. Is my dollar less good because it comes from a woman?
The company that HAS made a statement is a store for children's clothing called The Children's Place. A concerned mother emailed them about the lack of Guardians merch for girls and how the boy's t-shirt didn't feature Gamora at all. The store replied basically saying that since it's boy merch, they excluded her. Because boys can't like Gamora? Because it's somehow less masculine to include a female character on a shirt for boys?Hey @Marvel and @Disney, 44% of your opening week audience for Guardians were women... so where's my Gamora merch??? #wheresgamora— Kat (@thekatosaurus) August 7, 2014
Here's a fundamental problem about being a woman. We're told and expected to be able to emphasize with male characters. We are forced to be able to relate to male characters because so often there are no female characters for us to latch onto. We grow up with books and films that are male-centric but the same isn't said of boys. Boys don't have to relate to women characters at all and some men act like it's a deep and bitter insult to even be asked to. It's a hugely toxic attitude and it leads to bullshit like a company blithely saying that a boy shirt can't have a girl character on it..@justjenn @amy_geek @HiddlesEducates @Guardians FYI, I got a reply from @childrensplace and... this IS 2014, right? pic.twitter.com/MT3A855HcF— Kristen (@kristenrapp) August 18, 2014
I am getting really tired of banging my head against a wall about these issues. Marvel, Disney, where is Gamora?!